|Eggs were harmed in the making of this film|
In reading through the pack, you can get an idea of the angles that producer Harry Saltzman and his marketing team were looking to push in the advance publicity around the film. In the background information - the first page - there are choice phrases used to describe the film, which give an idea of how they were marketing it at a time when the Bond films were already becoming successful:
- "THE IPCRESS FILE - a tense thriller of espionage and counter-espionage"
- "a happy-go-luck British ex-army officer who is pitchforked into espionage"
- "a tangled web of treachery as fantastic and exciting as can only be found in the complicated and highly professional game of world espionage"
'Conjure up the fascination of a tie-in with a lovely perfume bearing the intriguing name of 'Contraband', plus copy that reads MADAME LIVE DANGEROUSLY - CHOOSE CONTRABAND ... AND GET YOUR MAN. Add a sizzling full colour picture of glamorous Sue Lloyd and you have the ingredients of a first rate promotion with the distributors of this exotic perfume.'
- A quiz in which readers are asked to link the film star with the film they first starred in
- An 'interrogation survey' to test how much readers actually know about real-life and fictional spies, such as Edith Cavell, Richard Hannay and Greville Wynne
- 'Operation "Enemy Agent"' - local newspapers are invited to challenge readers to find "The Man with The Ipcress File", requiring a man from the newspaper to walk around the vicinity of the cinema carrying a file clearly marked with the film's name. Members of the public were asked to challenge him and say"YOU ARE THE MAN WITH THE IPCRESS FILE AND I CLAIM MY REWARD". Really!
- Cinemas were encouraged to have a display front of house written in Morse Code, to get people wondering about the film